Liverpool believe there’s ‘big potential’ as records tumble after £2bn deal

The growth of the Premier League has long been fuelled by its ability to generate huge sums of money for the sale of live matches to broadcasters.

For the current cycle, the deal that English football’s top tier has broken through the £10bn mark. While that is still some way off the 10-year, $100bn deal that the NFL struck for their recent media rights offering, it is a sign of the strength of the Premier League and its increasing global appeal that such figures can now be achieved.

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